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E-Commerce Essentials, by Kenneth C. Laudon, Carol Traver
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Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
- Sales Rank: #130635 in Books
- Published on: 2013-10-11
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .70" w x 7.90" l, 1.70 pounds
- Binding: Paperback
- 504 pages
About the Author
Traver is General Counsel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, she has co-authored several best-selling books on information technology, society, and business.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A good book and affordable with trade-in credits
By Daniel A. Chavez
This is a required book for a Web business class I am taking. This is the first edition so no older editions at lower prices. Anyway I needed it, so I would have to get it at any price or drop the class, which I don't want to do. Everywhere else had the book for sale for almost $200, which is way too much. Rental was the only option, and Amazon has this one. It is not the lowest price on the market, but I had some Amazon Gift Card credits, which made this rental much more affordable. If you can, try to turn in some of your textbooks and use the credit toward those you need for current courses. It's online book shopping the smart way.
As for the book, I haven't gone all the way through, but so far the authors seem to have extensive knowledge about e-commerce and the internet as a whole. I am certain I will learn a great deal from this book. I think it's a must read for e-commerce students like me and those who want to start and run a successful web business.
0 of 0 people found the following review helpful.
Worth every penny :)
By William
Great book! Easy to understand. Was in good condition and had everything I needed to complete my class on E-Commerce
0 of 0 people found the following review helpful.
Great produt. Slow shipping.
By antonio munoz
The product was great. But the shipping was too slow. I missed a whole week of class because of it.
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